Hello,

My name is Jacob Frederick, and I am glad you found us here at Intentionally Selfish. I started this business to disrupt the way we look at Improved Well-Being. We hope that our services can be a value to you, and as we are just getting started we would love all of the feedback that we can get. Here is a little more on our message.

At Intentionally Selfish, we believe the most powerful investment you can make is in yourself—your health, your happiness, and your overall well-being. And yet, that’s often the first thing we push to the bottom of the list.

We’re here to change that.

We created Intentionally Selfish to help everyday people break free from the all-or-nothing mindset and build sustainable habits that actually stick. Our approach is rooted in balance—not burnout—and grounded in the belief that every step forward (and every setback) is an opportunity for growth.

This isn’t about perfection. It’s about progress.

It’s about showing up for yourself every single day, even when it’s hard.

It’s about joining a community that values fulfillment just as much as fitness, and joy just as much as discipline.

We’re not here to sell you a quick fix. We’re here to support your long-term evolution into the healthiest, most empowered version of you.

So go ahead—be a little selfish. You deserve it.